I don’t hate Designing for Emotion like some of my other textbooks, and I often find myself enjoying it . Instead of being outdated and old-fashioned, it is current and relevant. Beyond that, it is personable where the author finds even short anecdotes to examine a topic and make it relatable.

In Chapter 2, I appreciated when it reflected on the attraction that a “baby face” logo holds. This interested me as I sorted through Fortune 500 logos this week, in search of the company that would attract my attention and I would later research. The author explains that the public will often create a connection with a company that holds a “cute” logo. This is initial attraction.

On that same note, I would have to disagree in the sense that that same initial connection that was created has the possibility to not last. As I was searching for companies to look further into, I landed on a company that I know holds weight and has a positive background, not one of the ones that I was originally attracted to based on the “baby face” bias. Much like a real life baby– you are attracted to them because of their big eyes, plush cheeks, small fingers and toes, and the general “baby face” cuteness that babies hold. This doesn’t necessarily mean that you want to keep that baby forever because you eventually learn that they spit up, cry a lot and crave constant attention. To be applied to companies, just because they hold an “cute logo” image that you are initially attracted to, doesn’t necessarily translate to having content that you value or messages that share your interest.