In this chapter, Walter discusses various ethical topics that should be carried with more sensitivity. For example, I do not agree that emotion is the only factor that drives decisions. Logic goes a long way and emotion plays a role, but is not always the deciding factor. I create plans based on it’s practical outcome, and it’s not always the outcome I am hoping for, or am happy with. For example, I make monetary decisions based on logic constantly.
I do, however, agree that strategy behind design creates the “gut instinct” that drives people toward a certain mindset or belief of the product or image, and this weighs heavily in decisions.