The Genesis Women’s Shelter does it all. I would love to encompass all of the services Genesis provides into one color scheme, or one set of fonts, or even one set of copy, but that is far-reaching. I’m thinking red. The business card, I feel could be extremely important, as for their clients, it is a source of information or outlet from their current living situation. The past and current logo both have incorporated pink. Although it does send a message as to the gender of client that usually most benefits from Genesis, I don’t think it needs to be so obvious. Red is a passionate, inclusive color. Blending it with gray or black would make it more bold, enforcing the gravity of the matter. Furthermore, I’d like to make the business card copy-focused. Simple logo, name and address on the front, with a clear mission statement and hotline number on the back.